E-Commerce

(1) Duration of Study

• Standard Length of Schooling: 4 years

• Duration of Study: 3-6 years

(2) Degree Awarded

• Bachelor of Engineering (B.Eng.)

(3) Program Highlights As the only E-commerce major in China established within the category of Traffic and Transportation, this program was founded in 2001. It is among the first batch of National First-Class Undergraduate Majors and National "New Engineering" Construction Majors.

Focusing on the digital transformation of the traditional transportation industry and talent demands from internet enterprises in emerging fields like Smart Mobility, Online Freight, and E-commerce Logistics, the program constructs a curriculum system grounded in transportation and logistics business knowledge, supported by Big Data and Business Intelligence technologies, and centered on Information System Analysis, Design, and Development. Relying on national-level laboratories and demonstration centers, it cultivates senior experts in the "Internet + Smart Transportation" field who are proficient in product design, system R&D, and business intelligence analysis. The program has 20 full-time faculty members and implements a one-on-one undergraduate tutorial system to provide personalized academic guidance for students.

(4) Educational Objectives Targeting the talent needs of the "Internet + Smart Transportation" sector, this program cultivates senior professionals who possess basic theories of information technology and business management, are familiar with software development platforms and business analysis tools, and master methods and technologies for data analysis, product design, system development, intelligent decision-making, and business operations management. Graduates are capable of engaging in product design, R&D, and operations in the fields of internet and transportation services.

(5) Core Courses

• Transportation E-Commerce

• Travel Behavior and Services

• Digital Economy

• Marketing Management

• Database Principles and Applications

• Big Data Technology and Applications

• Business Intelligence (BI)

• Object-Oriented Programming

• E-Commerce System Analysis and Design

(6) Career Prospects Graduates can engage in work related to product design, system R&D, data analysis, and business operations in industries such as the Internet, Finance, IT, government agencies, public institutions, and transportation. The program offers a broad range of employment opportunities with strong professional adaptability, aligning well with future social development needs and offering promising career development prospects.

(7) Statistics on Further Study and Employment

E-Commerce (Average of the last three years)

Category	Statistics
Number of Graduates	20
Postgraduate Enrollment	7
Overseas Study	4
Graduation Placement Rate (%)	100

Representative Institutions for Postgraduate Studies (Last 3 Years):

• Beijing Jiaotong University (BJTU)

• Beihang University

• Renmin University of China

• Harbin Institute of Technology (HIT)

• Shandong University

• South China University of Technology

• University of International Business and Economics (UIBE)

Representative Institutions for Overseas Study (Last 3 Years):

• Columbia University (USA)

• University of Warwick (UK)

• University of Florida (USA)

• University of Sheffield (UK)

• The University of Hong Kong (HKU)

• City University of Hong Kong (CityU)

Representative Employers (Last 3 Years):

• Alibaba Group

• JD.com

• ByteDance (Toutiao)

• Industrial and Commercial Bank of China (ICBC)

• Agricultural Bank of China (ABC)

• China Mobile

• China Unicom

• China TravelSky Holding Company (China Civil Aviation Information Group)